Our History

Lance Yacoboski, President

Lance Yacoboski serves as the owner and sales director at Freelance Marketing, boasting over 25 years of invaluable experience in food industry sales and marketing. Throughout his career, Lance has been instrumental in driving the growth of numerous brands, expanding their sales, and capturing market share across Vancouver Island, the Vancouver Lower Mainland, and Western Canada.


In his capacity as the owner of Freelance, Lance harnesses his extensive industry knowledge and long-standing partnerships within the sector. He strategically utilizes this wealth of experience to assist vendors in creating brand awareness, amplifying sales, and attaining their business objectives.

Lance established his own company, LBY Sales, running successfully a c-store for Pay Less Gas on Vancouver Island. During this venture, he managed a team of 14 employees, comprising both full-time and part-time staff.


Lance transitioned to Burns Meats, assuming the role of a driver and salesman responsible for overseeing the Vancouver Island territory. Remarkably, under his leadership, this territory emerged as the highest grossing route.


Lance joined Sunrise Poultry as their territory manager for Vancouver Island.


Lance founded Freelance Marketing, acquiring his first two customers, Sunrise Poultry and San Remo Importers. These initial partnerships remain integral parts of our company to this day.


Freelance expanded its reach significantly after approached by Sunrise to manage major accounts on the Mainland, including Save On Foods, Costco, Buy-Low, and Georgia Main.


The company hired its first employee based on Vancouver Island.


Alice Lum joined Freelance, contributing with her 30 years of valuable experience in the grocery industry. Concurrently, during the same year, the business was relocated to the Lower Mainland.


The purchase of the Surrey office was successfully finalized.


Continuing our expansion efforts, Freelance has grown its team to six full-time employees across British Columbia and Alberta. Our representation spans brands throughout Canada, partnering with major retailers nationwide.


At present, our company attends to over 1,700 stores, representing a portfolio of more than 30 distinct brands.

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