Meet our team of champions
Lance Yacoboski
President
Lance Yacoboski is the owner and sales director of Freelance Marketing.
He has over 20 years of food industry sales & marketing experience.
Through his role as owner of Freelance, Lance leverages his extensive industry experience and long standing channel partnerships to help vendors create brand awareness, grow sales and achieve business objectives.
Alice Lum
VP Administration & Sales
Alice brings over 30 years of grocery industry experience to her position at Freelance Marketing.
Starting in her family’s grocery business in Victoria, she is well versed in all aspects of the grocery sector and supply chain. Alice manages all the key office administration functions at Freelance.
She is also responsible for outside sales, where she fosters growth through superior customer service skills and follow through.
Fabiane Stein
evp - eXECUTIVE vICE-PRESIDENT
Fabiane has worked in food service management for over 15 years with a strong background in the strategic management of costs, purchasing and inventory.
She also has experience managing and monitoring food service agreements, including assessing contract delivery and performance.
Most recently, Fabi has worked as a consultant helping clients with the preparation of feasibility studies and new business analysis.
She has a passion for the food industry.
For her, meals are much more than the food – it’s a time to enjoy, interact, and create a pleasant and welcoming social environment.
Mariana Carvalho
Sales Executive
Mariana’s previous work employment has been in media relations and retail management.
She truly loves interacting with people and has learnt the value of true customer relationships.
Mariana believes that providing great customer experiences will benefit growth in sales.
Her enthusiasm for the food industry is seemly as she is passionate about cooking, loves to grocery shop and test new products and recipes. She is dedicated to making connections and loves challenges.
Mark Yacoboski
Vancouver Island
Key Account Manager
Mark brings high energy and attention to detail in his role at Freelance Marketing.
His high level of motivation and passion for the customer comes from a background in auto sales and experience being a paramedic.
Mark is our first point of contact for independent and chain stores throughout the BC Lower Mainland – and he looks forward to building relationships with these accounts as well as securing growth for our many brands. In Mark’s words “ Customer service sets us apart at Freelance”.
Paula Harned
BC Interior & Alberta
Key Account Manager
Paula brings 38 years of food industry customer service experience to Freelance Marketing.
Paula is driven to deliver excellence in customer service and is passionate about searching for new ways for our clients to increase their margins.
She is always looking for new ways for brands to capitalize on new trends and leverage shifts in the marketplace.
TARRA CLARK
kEY ACCOUNT MANAGER - ON
Tarra is passionate about health food and brings extensive knowledge as a holistic nutritionist to the team.
With a background in holistic nutrition and over 15 years of experience in marketing and advertising, Tarra brings a wealth of expertise to the table.
She has worked with health food stores and national supplement brands across Canada, developing content and managing social media, newsletters, and videos. Tarra’s passion for building strong relationships and her hands-on approach make her a perfect fit for this role.
kristina morrison
Executive assistant
Kristina brings a wealth of experience in the grocery marketing industry and a strong background in advertising.
With over a decade of experience in the food industry, including roles in advertising and pricing, Kristina is highly skilled in coordinating projects, managing schedules, and maintaining organization in fast-paced environments.
Her education in Communications, combined with her passion for the food industry and her outgoing, positive personality, makes her an invaluable asset to the team.
Zoe
CCO - Chief Canine officer
The real boss!
gABRIELA GUASTALLI
Executive assistant
With over a decade of experience in education, she honed her organizational skills and ability to build strong relationships.
She thrives on creating efficiency, supporting teams, and ensuring smooth operations.
For Gabi, cooking is a love language, and the work done at Freelance Marketing goes beyond food—it’s about nourishing both body and soul. She is proud to be part of a team that connects great products with the people who need them.
We Strive Beyond Relationships
